Amazon Rocks Purple
May is Lupus Awareness Month and Amazon Transportation Services and Fulfillment Centers are coming together to raise awareness and funds to support lupus research, care and support services, and educational resources and programs for those living with lupus.
Amazon Rocks Purple is Amazon Transportation Services and Fulfillment Centers’ month-long challenge to raise awareness and funds for lupus in honor of all lupus warriors and their loved ones at Amazon. Throughout May for Lupus Awareness Month, employees will join forces with the Lupus Foundation of America and get active – however and wherever they’d like – while making an impact in the fight against lupus.
The program was established by the Middle Mile Team in 2023, in memory of former Middle Mile Performance Manager, Reenu Parmar. In 2025, Amazon’s First Mile Team will be joining the movement, raising awareness for lupus and all autoimmune diseases.
How it Works
Step 1: Register and Join Amazon Rocks Purple
Join the event through the Amazon Rocks Purple Tiltify Team Pages.
First Mile: https://www.lupus.org/amazon-rocks-purple/first-mile-team-ixd-2025
Middle Mile: http://lupus.org/amazon-rocks-purple/middle-mile-purple-monarchs2025
Tiltify is a social fundraising platform that brings together charities, digitial communities, companies, individuals and brands to make a difference through campaigns like Amazon Rocks Purple.
- Click "Support this Campaign" and follow the prompts to build your campaign on the team. If you are new to Tiltify, please follow the prompts to get signed up.
- Once you complete registration, follow the instructions on how to link your Tiltify page to your fitness tracker of choice (Fitbit, Garmin or Strava). If you would like to log steps/ miles with an Apple Watch, you can do so through the Strava integration.
- Upon registration, a fundraising page will be created for you. If you aren't interested in fundraising at this time, no problem. If you want to take the extra step by raising funds, fantastic! Tell people what you are doing and why by posting your fundraising link on social media and sending emails and texts asking friends, family and coworkers to donate and support you.
Step 2: Run, jog, walk, bike, swim, hike, paddle - get moving and make an impact however you would like
ANYTIME and ANYWHERE during the month of May
Check out First Mile and Middle Miles' combined mileage, step and fundraising progress along the way: https://tiltify.com/lupus-foundation-of-america/amazon-rocks-purple
Step 3: Learn more about lupus along the way
Every Friday during the month of May, Amazon's First and Middle Mile Teams will provide a fact about lupus. Learn more about how lupus affects the 1.5 million Americans living with lupus and how your efforts are helping make an impact in their lives.
Save the Date: May 9th
Join us at the Amazon Transportation Services and Fulfillment Centers Educational Lunch & Learn on May 9th to learn about lupus and the work of the Lupus Foundation of America. Please be sure to wear purple as we make lupus visible for Lupus Awareness Month!
Have more questions?
Send an email to Stacey Clark at clark@lupus.org and let us know how we can help.
