Amazon Rocks Purple
May is Lupus Awareness Month, and Amazon Transportation Services and Fulfillment Centers are coming together with Amazon Web Services to raise awareness and funds in support of lupus research, care and support services, and educational resources and programs for those living with lupus.
Amazon Rocks Purple is a month-long campaign that unites employees across Amazon Transportation Services, Fulfillment Centers, and Amazon Web Services to raise awareness and funds for lupus in honor of lupus warriors and their loved ones at Amazon. Each May, in recognition of Lupus Awareness Month, employees join forces with the Lupus Foundation of America to get active, participate in awareness initiatives, and support fundraising efforts - making a meaningful impact in the fight against lupus.
The program was established by the Middle Mile Team in 2023 in memory of former Middle Mile Performance Manager Reenu Parmar, whose legacy continues to inspire this incredible campaign.
How it Works
Step 1: Register and Join Amazon Rocks Purple
Join the event by registering through the Amazon Rocks Purple Tiltify Team Pages. Tiltify is a social fundraising platform that supports campaigns like Amazon Rocks Purple. Click “Support this Campaign” and follow the prompts to join your team or create your page.
Amazon Fulfillment: https://tiltify.com/@lupus-awareness-month/amazon-rocks-purple-2026-fulfillment
Amazon Transportation Services: https://tiltify.com/@lupus-awareness-month/amazon-rocks-purple-2026-amazon-transportation-services
Amazon Web Services: https://tiltify.com/@lupus-awareness-month/amazon-rocks-purple-2026-amazon-web-services
Interested in Fundraising? A personal Tiltify fundraising page will be created upon registration. If you're not interested in fundraising at this time, no problem. If you want to take the extra step by raising funds, fantastic! Share your page via social media, email, slack or text if you choose to raise funds and help support the fight against lupus.
Step 2: Get Connected and Ready to Log Your Activity for May
Connect a fitness tracker to your Tiltify campaign or set up to log activity in the Amazon Rocks Purple Strava group.
Option 1: Tiltify (automatic tracking)
Log into your Tiltify Campaign Dashboard → go to Digital Fitness → Connections → select and connect Strava, Garmin, or Fitbit. Sign into your tracker to sync your activity so it counts toward leaderboards and totals.
Option 2: Strava group (free app)
Join the Amazon Rocks Purple Strava group to track miles and steps all May long: https://www.strava.com/clubs/amazonrockspurple
Manual entry is also an option if you prefer not to sync or use a device.
Step 2: Run, jog, walk, climb steps, move inventory, bike, hike, paddle - get moving and make an impact however you would like
ANYTIME and ANYWHERE during the month of May
Step 3: Learn more about lupus along the way
Every Friday during the month of May, Amazon's First and Middle Mile and Amazon Web Services Teams will provide a fact about lupus. Learn more about how lupus affects the 1.5 million Americans living with lupus and how your efforts are helping make an impact in their lives.
Save the Date: May 8th
Join us at the Educational Lunch & Learn on May 8th to learn about lupus and the work of the Lupus Foundation of America. Please be sure to wear purple as we make lupus visible for Lupus Awareness Month!
Have more questions?
Send an email to Stacey Clark at clark@lupus.org and let us know how we can help.
