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Amazon Rocks Purple

Amazon Rocks Purple

May is Lupus Awareness Month and Amazon's Middle Mile Team is coming together to raise awareness and funds to support lupus research, care and support services, and educational resources and programs for those living with lupus.

Amazon Rocks Purple Header
Amazon Rocks Purple

Amazon Rocks Purple is Amazon's Middle Mile Team’s month-long challenge to raise awareness and funds for lupus in memory of former Middle Mile Performance Manager, Reenu Parmar. Throughout May for Lupus Awareness Month, employees will join forces with the Lupus Foundation of America and get active – however and wherever they’d like – while making an impact in the fight against lupus.

How it Works

Step 1: Register and Join Amazon Rocks Purple 

  1. Join the event through the Amazon Rocks Purple Tiltify Event Page:

    Tiltify is a social fundraising platform that brings together charities, digitial communities, companies, individuals and brands to make a difference through campaigns like Amazon Rocks Purple.

  2. Click "Register" and follow the prompts to build your campaign. If you are new to Tiltify, please follow the prompts to get signed up.
  3. Once you complete registration, follow the instructions on how to link your Tiltify page to your fitness tracker of choice (Fitbit, Garmin or Strava). 
  4. Upon registration, a fundraising page will be created for you. If you aren't interested in fundraising at this time, no problem. If you want to take the extra step by raising funds, fantastic!  Tell people what you are doing and why by posting your fundraising link on social media and sending emails and texts asking friends, family and coworkers to donate and support you.

Step 2: Run, jog, walk, bike, swim, hike, paddle - get active and make an impact however you would like

ANYTIME and ANYWHERE during the month of May

Step 3: Learn more about lupus along the way

Every Friday during the month of May, Amazon's Middle Mile Team will provide a fact about lupus. Learn more about how lupus affects the 1.5 million Americans living with lupus and how your efforts are helping make an impact in their lives. 

Register Now


Save the Date: May 10th 

Join us at the Amazon Educational Lunch & Learn on May 10th to learn about lupus and the  work of the Lupus Foundation of America. Be sure to wear purple for #PutOnPurpleday.

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We appreciate you joining the Amazon Middle Mile Team to help raise awareness and funds for lupus in memory of Reenu Parmar.


Have more questions? 

Send an email to Stacey Clark at and let us know how we can help.

Reenu touched many lives during her time with Amazon and is greatly missed.
Reenu Parmar, December 14,1986 – December 5, 2022