Sep. 22, 2017

Outlets of Des Moines to Host Charity Preview Night Event Oct. 19

DES MOINES, IA (Sept. 19, 2017) – Outlets of Des Moines will host a sneak peek shopping night October 19th, the night before its Grand Opening. The “Open Doors. Open Hearts.” Charity Preview Night will provide guests an exclusive first look at the new, open-air outlet center with an evening of shopping, savings, prize giveaways, entertainment, food samplings and more.

Tickets to the event are $20 each and only available online at www.OutletsofDesMoines.com. Attendees will be able to designate a local nonprofit to which 100% of the ticket proceeds will be donated. Participating charities include:

Altoona Elementary PTA
Animal Rescue League of Iowa (ARL)
Big Brothers Big Sisters of Central Iowa
Des Moines Area Religious Council (DMARC)
Easter Seals Iowa
Freedom for Youth Ministries, Mitchellville
Girls Rock! Des Moines
Altoona Campus (Greater Altoona Community Service Campus)
Greater Des Moines Habitat for Humanity
Healthy Birth Day, Inc. (Count the Kicks)
Iowa C.O.P.S.
JDRF Greater Iowa
Leukemia & Lymphoma Society
Lupus Foundation of America, Iowa Chapter
Mainstream Living, Inc.
Make-A-Wish Iowa
Mercy Children’s Hospital & Clinics
Orchard Place
Prevent Child Abuse Iowa
Wildwood Hills Ranch Iowa 

“What a generous and fun way to bring local nonprofits, donors and shoppers together,” said Al Lorenzen, Wildwood Hills Ranch CEO. “Not only do we receive the money raised from ticket sales, each of our organizations also has the opportunity to be at the event with activities and information to further raise awareness about the work we do and the people we serve. Wildwood Hills Ranch is grateful to be one of the 20 nonprofits included and looks forward to a very special night!”

“’Open Doors. Open Hearts.’ Charity Preview Night is a unique event to this market and will be packed full of shopping, entertainment, food and fun! Outlets of Des Moines is proud to give back to our surrounding communities with shoppers receiving a sneak peek at the new stores and exclusive special discounts that they can use Grand Opening weekend,” said Julie Dawson, Outlets of Des Moines marketing director. “This event allows shoppers the opportunity to select which non-profit they would like to support while getting an exclusive first look into our outlet center.”

Tickets are available beginning September 19th at www.OutletsofDesMoines.com. During the checkout process, purchasers will be asked to designate the local nonprofit to which they would like their ticket proceeds donated. Tickets are limited and will most likely sell out early. The October 19th Charity Preview Night event will run 5 to 9 p.m., and include performances by Heath Alan Band, Brad Seidenfeld, and Damon Dotson, and samples of food and drink from Big Moe Cason, Kona Ice, and Craft Haulers, just to name a few.

About Outlets of Des Moines
Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover such popular stores as Converse, Express Factory Store, francesca’s, LOFT Outlet, Nike Factory Store, Tommy Hilfiger, Under Armour, and Vera Bradley. Located at 801 Bass Pro Drive, NW in Altoona, Iowa, Outlets of Des Moines is readily accessible by car and by public transportation.

Beginning October 1, DART’s Route 17 service to Altoona, which currently stops at Walmart, will be extended to Outlets of Des Moines.
Visit www.OutletsofDesMoines.com for a full directory listing and follow Outlets of Des Moines on Facebook @OutletsofDesMoines, Twitter @OutletsofDSM and Instagram @OutletsofDSM.

About New England Development
For nearly 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Asheville Outlets in Asheville, North Carolina; Palm Beach Outlets in West Palm Beach, Florida; Outlets of Little Rock in Little Rock, Arkansas; and Clarksburg Premium Outlets in Clarksburg, Maryland. Under construction is Outlets of Des Moines in Altoona, Iowa, scheduled to open October 20, 2017.  For more information, visit http://www.NEDevelopment.com.