The new Ad Council national public service advertising (PSA) campaign on lupus primarily aims to reach minority women of childbearing age (18 to 44), who are at greatest risk for developing the disease. The objective is to help these women understand the disease and its effects and help them identify early warning signs so they can ask their doctor for a medical evaluation.
The campaign is sponsored by the U.S. Department of Health and Human Services Office on Women's Health (OWH). The Lupus Foundation of America is the campaign's Founding Partner. Read the LFA press release about the campaign launch on March 31.