Sep. 11, 2013

New National Lupus Awareness Campaign Encourages Discussion Between Physicians and Patients

The Lupus Foundation of America is pleased to share that GlaxoSmithKline has launched a new national lupus awareness campaign and website to encourage an honest discussion between physicians and lupus patients. The campaign, “Brave Face” is in response to a recent Roper Study, which revealed that many lupus patients minimize their symptoms when speaking with their doctors, and as a result they do not understand the true extent of what their patients are experiencing.

“We applaud GlaxoSmithKline for increasing public understanding of lupus and addressing this important issue for patients and their healthcare providers,” said Sandra C. Raymond, President and CEO, Lupus Foundation of America. “An open dialogue between physicians and patients is critical to ensuring patients receive the best care and treatment possible.”

The campaign will include cable TV, print, and digital advertising and drive individuals to www.lupuscheck.com. The website includes a symptom checklist to allow visitors to track what they are experiencing and they can also register to receive a journal.