GlaxoSmithKline has launched a new national lupus awareness campaign and website to encourage an honest discussion between physicians and lupus patients.
Lupus Foundation of America Debuts Powerful New Information Portal
WASHINGTON, DC -- The Lupus Foundation of America today unveiled a new information portal through its website lupus.org that includes an enhanced visitor experience and expanded content. The Foundation’s website is the authoritative lupus information Internet resource used by more than four million people last year. Created for all people affected by lupus or interested in learning more about the disease, the new website streamlines information to help visitors swiftly get answers to questions and the most up-to-date facts they need, faster and in greater detail.
“Lupus is a misunderstood and unpredictable disease and people with lupus need the best medically sound information to help them manage the many ways lupus can impact their lives,” said Sandra C. Raymond, President and CEO of the Lupus Foundation of America. “Our new website is easier to navigate and enables us to continually assess and meet the changing needs of all people impacted by lupus, while reinforcing our ongoing commitment to provide the most comprehensive lupus information available on the Internet.”
By listening to the lupus community, the Foundation optimized its web portal to meet the information needs of people affected by lupus when and wherever they choose, on smart phones, tablets, or desktop computers.
As part of the website’s enhanced navigation, information is presented in a simple Q&A format grouped by audience that allows users to filter information by specific topics. The website incorporates feedback tools that will enable the Lupus Foundation of America to improve the visitor’s experience on a continuing basis. The website’s rich content includes updates on developments in lupus research and treatment, online education programs, articles about all aspects of lupus, interviews with lupus researchers, stories from people living and coping with lupus, and more.
The new lupus.org seamlessly integrates the Lupus Foundation of America’s national network of local chapters, regional offices, and support groups to provide localized news and details about upcoming events, education programs, and support resources. View the Foundation’s new website at lupus.org.
Lupus is an unpredictable and misunderstood autoimmune disease that ravages different parts of the body. It is difficult to diagnose, hard to live with and a challenge to treat. Lupus is a cruel mystery because it is hidden from view and undefined, has a range of symptoms, strikes without warning, and has no known cause and no known cure. Its health effects can range from a skin rash to a heart attack. Lupus is debilitating and destructive and can be fatal, yet research on lupus has not kept pace with research for other diseases of similar scope and devastation.
About the Lupus Foundation of America
The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world’s cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact. Through a comprehensive program of research, education, and advocacy, the Foundation leads the fight to improve the quality of life for all people affected by lupus. Learn more about the Lupus Foundation of America at lupus.org. For the latest news and updates, follow us on Twitter and Facebook.
The Lupus Foundation of America and lupus organizations around the globe are rallying together on World Lupus Day to urge action and raise awareness of lupus